Being first matters

In our 13 years as a communications agency, we’ve always dared to stay one step ahead. When my partners and I founded Simplicity, we took the bold step of combining communications and marketing under one roof—making life easier for our clients who were used to coordinating multiple agencies at once.

Then, in 2014, when communications agencies weren’t yet thinking about their social or environmental impact, we became one of the first to certify as a B Corp, committing to better practices that benefit our team, clients, suppliers, and the broader community.

Since then, we’ve launched two social impact campaigns: “Ojos que ven, corazón que siente,” aimed at raising awareness and empathy for children and young people with Down syndrome, and “HDP: Hora de Parar,” which sought to sound the alarm on the rising levels of violence on social media and sparked a conversation that continues to this day.

This July, we launched our third initiative: “Solamente Unidos,” a groundbreaking campaign that highlights the crucial role of support networks in addressing the widespread and sensitive issue of mental health.

Four years ago, we took another bold step and brought our business model to the United States and Latin America, becoming the first Chilean communications agency to open an office in Miami and build a network of strategic partners across the region who share our vision and values.

Today, thanks to our exclusive alliance with PROI Worldwide—the largest global network of independent agencies—we’re able to support our clients anywhere in the world.

Being first matters. Because leading isn’t just about getting there first—it’s about setting the course, taking risks even when there’s a chance of failure, and taking the communications industry to the next level—before anyone else.

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