VSPT Wine Group, the wine group behind Viña San Pedro, needed an e-commerce platform to serve as a sales hub for its entire portfolio in North America.
The challenge was to develop a brand and website that not only conveyed modernity—in line with its identity as a “New World” wine producer—but also resonated with North American consumers, feeling both local and approachable in its presentation.
Rather than presenting a wine group simply selling its portfolio, we chose a curatorial approach—positioning the brand as a specialist that selects and brings high-quality New World wines tailored to different types of consumers.
That’s how Picks & Corks was born: a brand for connoisseurs—selective, fresh, and boutique in spirit—that knows wine (and more) and introduces you to labels you may not have known, but definitely should.
We developed a visual identity inspired by VSPT Wine Group’s color palette, reinterpreting it with a fresh, modern approach.
We also created an e-commerce website designed for seamless integration with the Instacart platform, streamlining both the user experience and inventory management for the client.
Picks & Corks is just the beginning. Soon, the brand will expand with new product lines, labels, and the full potential that a major Latin American wine group has to offer the U.S. market.
Wines being sold in the U.S. market
