In Stresa, Italy, the PROI Worldwide Global Summit brought together the largest global network of independent communications agencies this past May. The event, titled “Connecting for Growth,” also marked an important milestone: the 55th anniversary of its founding in London in 1970.
With 92 affiliated agencies and over 8,800 professionals in 165 cities and 72 countries, PROI is the fifth-largest consolidated communications group in the world—and the only one among the top five based on a collaboration model between independent professionals.
Over four days, I had the opportunity to speak with several agency leaders about the benefits of being independent and having a local-global connection—not just for business, but also for delivering more and better opportunities for our clients. Here are the main advantages we’ve seen over these past three years as the exclusive PROI member in Chile:
- International Reach with Local Insight
As PROI members, we have direct contact with the owners and founders of communication agencies worldwide. This allows us to offer the most productive and effective representation in each country, through the work of local-market experts who are highly trained and deeply knowledgeable. - Flexibility and Agility
The network is made up of medium-sized, owner-operated agencies that have grown their businesses from the ground up. We are the ones who lead the accounts and provide strategic advice quickly and efficiently, with minimal internal bureaucracy. Decisions are made fast and tailored to each client. - Development of Collaborative Capabilities
Through leadership programs, members share experiences, promote multicultural understanding, and benefit from exchanging best practices, methodologies, tools, and business opportunities.
In conclusion, being part of an independent communications agency network like PROI Worldwide combines the best of both worlds: the reach and support of an international platform with the flexibility, agility, and local expertise of independent firms. For clients, this means faster, more personalized solutions, and for agencies, it offers a path to growth without losing our unique identity.
