In Stresa, Italy, the PROI Worldwide Global Summit brought together the largest global network of independent communications agencies this past May. The event, titled "Connecting for Growth," also marked an important milestone: the 55th anniversary of its founding in London in 1970. With 92 affiliated agencies...
A holistic perspective on how local and international brands, including those in the wine industry, can remain relevant in today’s evolving economic landscape. As the global economy continues to shift, companies operating in the U.S. — both domestic and international — face new challenges: heightened trade...
In recent years, one of the most significant changes in Chile has been the renewed appreciation and creative use of public spaces. A clear example of this is Vendimia Fest, a celebration that brings the best of the Chilean countryside to the heart of Santiago—in...
When an organization—whether public or private—faces a complex situation that puts its reputation, operations, or stakeholders at risk, it must activate a communication strategy aimed at addressing the crisis. When managing a high-stakes contingency, one of the first questions we ask the CEO is how much...
It's no surprise they call it "the monster," because what a freak phenomenon it is. Over its 64 years, it has become not only an event that forces us to communicate around a common theme but also a spectacle that expresses our own state of...
The former rector of Universidad Adolfo Ibáñez and former CEO of Grupo Copesa joins alongside two new partners. Additionally, the agency, unique in Chile with a presence in the United States, launches new areas and services to continue its growth both domestically and internationally. Simplicity...
In 2025, the key to digital success lies in strategic adaptation. At Simplicity, we understand that digital is not a separate world but the ecosystem in which we operate. That’s why we have identified three fundamental trends for brands and creators to take advantage of...
A communications professional with over 20 years of experience as a journalist in print media, Margaret Valenzuela holds a Master’s degree in Strategic Communication from Universidad Adolfo Ibáñez and has extensive knowledge of the communications industry. Throughout her career, she has also held key leadership positions...
The World Strategic Forum (WSF) was held in Miami on December 10 and 11, 2024. More than 100 international speakers discussed the challenges and opportunities presented by the global "new economy." Since its creation in 2011, this forum has established itself as a key space...
Renewing Commitments: Not only were we the first communications agency in Chile to be “B Corp” certified 10 years ago, but today we’re renewing our certification and we included our office in the United States to this designation. A “new hero” for Chile: For the eighth...
In these more than 10 years of history, at Simplicity we have advised hundreds of clients from different industries, and some of those cases deserve to be revisited. Today, we launch Throwback Thursday at Simplicity, a section where we will travel back in time to review...
The Chile Wine Fest, held in Chile and organized by Wines of Chile, has established itself as one of the top events in the country, gathering the finest players in the local wine industry. This grand event includes tastings for consumers, educates local palates, and...
When I was a kid, Halloween didn't exist in Chile—not in advertising, communications, the food industry, or anywhere else. In fact, I still remember a famous mayor who, amid the skepticism and mockery of the rest of the country, randomly decided that the humble town...
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived...
Launching a brand alongside a celebrity can be a powerful strategy. Many are choosing this route, but to ensure its success and authenticity, it's important to consider key factors that will define its long-term impact. For me, there are three key aspects to keep in mind...
Never liked the idea of writing publicly, especially in the first person. I come from the school of thought where advisors should be invisible. The client is what matters, not us. But Simplicity turns 10, and I felt like breaking the rule. Here are my answers...