The challenge was to communicate to clients and investors the company’s significant qualitative progress in the berry business and reinforce its global leadership. The goal: to shift the perception of Hortifrut from a Chilean company to a global business platform, capable of delivering the world’s best berries year-round.
We focused on positioning Hortifrut’s business by highlighting its financial strength, innovation capabilities, global market presence, and product quality. At the same time, we reinforced the positioning of blueberries and berries as healthy, functional foods for consumers.
We highlighted Hortifrut’s sustained growth and global leadership in varietal development, enhancing the visibility of its core operations. Key milestones included the acquisition of Grupo Rocío’s blueberry business in Peru, the launch of an investment hub in Ireland, an R&D alliance with AeroFarms, and the purchase of Atlantic Blue in Europe.
The Technology and Innovation Fair played a key role in connecting producers and marketers with the latest industry trends. We supported the 2019 edition, which exceeded expectations and brought together over 2,000 attendees.
In December 2022, PSP Investments launched a takeover bid for Hortifrut. We supported the company throughout the entire communications process, ensuring the market clearly understood the scope and benefits of the operation.
Over 2,000 attendees at the Hortifrut Innovation Fair
