A holistic perspective on how local and international brands, including those in the wine industry, can remain relevant in today’s evolving economic landscape.
As the global economy continues to shift, companies operating in the U.S. — both domestic and international — face new challenges: heightened trade tensions, evolving consumer expectations, and the return of tariffs that directly affect production costs, pricing strategies, and distribution channels.
Tariffs, especially those affecting imports such as wine, are more than policy changes; they signal a broader economic climate requiring brands to become more agile, insightful, and strategically aligned.
Why a holistic approach matters
At Simplicity, we view these challenges not as roadblocks but as opportunities for reinvention. Our holistic model combines strategic consulting, market intelligence, communications, and creative execution to help brands not only survive but also thrive, even in volatile environments.
Take, for example, the wine industry. For many foreign wine producers, the U.S. is a crucial market, as it’s the world’s largest wine importer. However, increased tariffs on imported goods, shifting consumer trends, and retail disruptions have made it more challenging to stand out. That’s where strategic clarity becomes essential.
Case in point: Ö-61 Wines
One of our clients, Ö-61, a bold, tattoo-inspired wine brand from Chile, faced these exact challenges. Rather than compete solely on pricing or tradition, we helped them reposition their story to connect emotionally with new audiences in the U.S. market. By linking the brand to cultural creativity and storytelling and activating a campaign in partnership with world-renowned tattoo artist Ami James, Ö-61 was able to turn a market entry risk into a unique cultural moment.
The result? Despite the surrounding economic pressures, a differentiated brand narrative and strong momentum in a competitive category.
How Simplicity helps brands stay in the market:
- Strategic brand realignment: We adjust the brand’s positioning to align with market realities and evolving consumer sentiment.
- Smart communications: We create narratives that convey authenticity, purpose, and adaptability.
- Integrated programs: From digital campaigns to influencer partnerships and activations, we execute with impact, even amid economic headwinds.
- Market entry and expansion strategy: We help international brands understand the U.S. market landscape, adapt their messaging, and capitalize on opportunities.
In times of complexity, strategic simplicity is a competitive advantage
Change is constant, but it doesn’t have to be chaotic. It is crucial to guide the brand to focus on what matters, make decisions based on insight, and act confidently, whether you’re in the wine industry or in any other sector affected by global economics.
