When nothing is simple

Strategic advisory on reputation, risk, and value creation.

Track record

We work alongside CEOs, boards, and leadership teams when the stakes are highest.

We have advised on many of the most complex cases of recent decades, from reputational and financial crises to shareholder, regulatory, legal, socio-environmental, and corporate disputes.

Board gathered around a table, seen from above.
Expertise

Advisory practices

Reputation &
Strategy

Reputation management, stakeholder engagement, and corporate positioning to strengthen trust, influence, and legitimacy.

Crisis & Special
Situations

Strategic management of critical situations, from anticipation and preparedness to response, containment, and reputational recovery.

Financial
Communications

M&A, shareholder activism, IPOs, restructurings, and communications with investors, shareholders, and capital markets.

Litigation
Communications

Reputation management in high-profile litigation, arbitration, and investigations, protecting corporate trust and credibility.

Public
Affairs

Regulatory strategy, institutional engagement, and risk management in legislative, regulatory, and permitting processes.

Community &
Territorial Affairs

Community engagement, social risk management, and building a social license to operate for high-profile projects.

Business
Transformation

Restructuring, changes of control, labor disputes, insolvencies, and business transformation and reorganization.

Forensic
Investigations &
Cybersecurity

Investigation of fraud, corruption, and shareholder disputes, including due diligence, corporate intelligence, and digital evidence analysis.

15+
Years advising companies and leadership teams
180+
Crises managed
300+
Clients across 18 industries
Why Simplicity

What sets us apart.

  1. 15+ years of experience advising on Chile’s most complex corporate and financial cases.

  2. Direct senior advice at the table where decisions are made.

  3. Integrated team reputation, crisis, finance, public affairs, forensic investigations, and cybersecurity.

  4. 24/7 availability to respond to critical situations.

  5. Absolute confidentiality and the utmost discretion.

  6. International reach as a member of the PROI Worldwide global network.

Our perspective

Reputation is no longer just a communications issue. It is a strategic asset built or eroded with every business decision. That is why it must be managed at the highest level.

Team working on laptops around a white table, seen from above.
Value proposition

We help create, protect, and enhance value in highly complex environments.

Executive seen from behind, facing an office window overlooking the city.
Executive mapping out a strategy on a wall of notes.
Methodology

One methodology.
Two models.

DRIVE™
Value creation
Reputation strategies that deliver measurable results.
UnderstandAnalyze the context, key stakeholders, risks, and opportunities for business and reputation.DevelopDefine a strategy aligned with business objectives and reputational priorities.ActivateMobilize leaders, messages, audiences, and channels to turn strategy into action.MeasureEvaluate outcomes, identify lessons learned, and refine the strategy to maximize impact.

We connect business vision, positioning opportunities, and influence to drive sustainable growth.

CONTROL™
Value protection
Decisive leadership in critical moments.
AnticipateIdentify critical scenarios, vulnerabilities, and risks to anticipate their impact on business and reputation.PlanAssess scenarios from multiple perspectives, define the strategy, and prepare key decisions and messages.ContainLead a rapid, coordinated response to contain the crisis, limit its impact, and prevent escalation.RecoverStabilize the situation, restore trust, and recover the organization’s value.

We bring experience, sound judgment, and responsiveness to advise decision-makers when it matters most.

Latam Squad

Integrated presence across Latin America.

We operate in the region’s key markets through PROI LATAM Squad, an alliance of partner firms that share the highest standards of excellence, and as a member of the PROI Worldwide global network.Direct coordination. Local expertise. Regional reach.

PROI WorldwidePROI Latam Squad
Leadership

Senior experts.
Multiple perspectives.

We bring together expertise in reputation, business, regulation, public affairs, forensic investigations, and cybersecurity to address the most complex challenges and advise those making business-defining decisions.

Two senior executives talking in front of an office window.
Portrait of Paula Lacámara.
Paula Lacámara
CEO and Chief Reputation Officer

A journalist with an MBA and 25 years of experience in strategy, communications, and reputation management.

She serves as a senior advisor to companies and their executive teams in complex, high-stakes environments, supporting decision-making at pivotal moments that shape business outcomes.

She has worked across multiple industries, including financial services, technology, education, healthcare, hospitality, and tourism, helping organizations align their business objectives with their external positioning. She works directly with senior leadership in critical situations, providing clarity, context, and strategic direction.

Before founding Simplicity in 2012, she was a Director at Hill & Knowlton, where she played a key role in the firm’s growth in Chile.

Earlier in her career, she served as Communications and Marketing Manager at Chilevisión, leading the corporate positioning of one of the country’s leading television networks.

Portrait of Matías Cartajena.
Matías Cartajena
Director of Strategy

Journalist and holder of a master’s degree in public policy, with more than 25 years of experience in strategy, reputation management, and crisis management.

He is widely recognized as one of Chile’s leading advisors on financial communications and complex situations, working closely with CEOs, boards of directors, and companies in high-profile, high-risk environments.

Throughout his career, he has advised more than 200 companies and has been involved in some of the country’s most critical and high-profile cases, including Cascadas, SQM, La Polar, MOP-Gate, ANFP (FIFA Gate), CorpBanca–Itaú, and LATAM (Chapter 11), among others.

His work lies at the intersection of business, public opinion, and regulation, supporting senior management at times when decisions directly impact corporate value and business continuity.

He is the only Chilean to have served as a judge for the PRWeek Global Awards and the SABRE Awards, two of the industry’s most prestigious global awards.

He is the founder of Simplicity, a strategic consulting firm specializing in reputation and crisis management, with a presence in Latin America and the United States.

Portrait of Christian Viancos.
Christian Viancos
Chief Executive Officer

Journalist with a certificate in marketing and more than 30 years of experience in business media and strategic communications.

Specialist in crisis communication, corporate reputation, and managing highly complex situations, advising companies and their leaders during critical moments.

He has been involved in some of the country’s most significant corporate cases, including the CorpBanca–Itaú merger, the SMU financial crisis, the Cascadas case, and the ANFP’s communications strategy following Sergio Jadue’s departure in the context of FIFA Gate, among others.

He was the business editor at La Tercera and a journalist specializing in economics and business at El Mercurio and Diario Financiero.

He joined Simplicity in 2013, where he leads strategic consulting in crisis management, corporate positioning, and strategic communications.

Portrait of Carolina Pizarro.
Carolina Pizarro
Crisis Director

Journalist and holder of a Master’s degree in Strategic Communications Management, with 20 years of experience in media, corporate affairs, and strategic communications in highly complex contexts.

Throughout her career, she has led projects in corporate communications, crisis management, and strategic positioning, bringing an analytical and structured approach to decision-making in scenarios involving reputational risk.

She has advised organizations facing crises, particularly in high-exposure sectors such as mining and financial services, helping to design and implement strategies for damage control, positioning, and rebuilding trust.

Her work lies at the intersection of business, reputation, and the environment, supporting organizations and leaders in managing complex scenarios through strategic clarity, narrative consistency, and an approach focused on sustainable value.

Portrait of Pía Rubio.
Pía Rubio
Director of Public Affairs

A journalist with a Master’s degree in Public and Social Communication from the London School of Economics and Political Science, with more than 15 years of experience in national media and the public sector.

She has led positioning strategies, crisis management, and narrative development to strengthen the social legitimacy of highly visible and regulated organizations in sectors such as transportation, natural resources, infrastructure, and tourism.

For more than a decade, she has worked directly with senior management, advising on strategic decision-making, executive positioning, stakeholder relations, and crisis management.

She has extensive experience leading multidisciplinary teams.

Portrait of Cristina Goyeneche.
Cristina Goyeneche
Director of Financial Communications

Journalist, MBA, and Master’s in Creative Writing, with more than 20 years of experience advising organizations, leaders, and public entities in highly complex environments.

He has a deep understanding of the Chilean financial market, its regulations, and its key players. For six years, he led communications at the Financial Market Commission (CMF), the regulatory and supervisory body for the Chilean financial system, where he advised senior management on institutional positioning, crisis management, stakeholder relations, and communication of regulatory changes.

Previously, he built an outstanding career in specialized media outlets, including La Tercera, Diario Financiero, and Revista Capital, gaining solid experience in economic, financial, and corporate affairs.

Throughout her career, she has advised companies, investors, venture capital funds, and high-growth startups on reputation strategies, positioning, and the management of sensitive situations. Her approach combines strategic judgment, regulatory knowledge, and execution skills to support organizations facing challenges with reputational, financial, or institutional implications.

Portrait of Rodrigo Medina.
Rodrigo Medina
Director of Territorial Affairs

A journalist with a master’s degree in International Cooperation and Sustainable Development, with more than 25 years of experience in public affairs, territorial management, and strategic communications.

She has built her career in the public, private, and civil society sectors, advising organizations and leaders on managing complex environments, institutional relations, and building social legitimacy.

He has extensive experience in territorial engagement, sustainability, and stakeholder management, backed by a strong network of relationships with government officials, legislators, local leaders, and key actors in the public and private sectors throughout Chile.

He is recognized for his ability to reconcile diverse interests, generate social acceptance, and contribute to the viability of projects in contexts marked by high political, regulatory, and community complexity.

Portrait of Héctor Soto Candia.
Héctor Soto Candia
Director of Forensic Investigations

Attorney, academic, and former General Officer of the Chilean Investigative Police (PDI), with extensive experience in investigating economic crimes, crisis management, public safety, and institutional strengthening.

He served on the PDI’s High Command as National Chief of Economic Crimes, National Chief of Education, and Inspector General (Comptroller), leading highly complex investigations and initiatives focused on modernization, transparency, and institutional oversight.

He subsequently spearheaded the creation and development of the Public Safety Department for the municipalities of Las Condes and Vitacura, promoting models for prevention, coordination, and risk management. He currently serves as a deputy notary and professor of law and police investigation.

His experience spans corporate and financial investigations, business intelligence, asset tracing, and loss recovery, as well as environmental investigations and crisis management. He combines deep expertise in compliance, regulatory affairs, and complex investigations, bringing a strategic perspective to support boards of directors and executive teams in managing risks and situations involving high reputational and institutional sensitivity.

Portrait of Hugo Galilea.
Hugo Galilea
Director of Cybersecurity and Digital Risks

Hugo Galilea advises boards of directors and executive teams on cybersecurity, operational resilience, and technology risk management, helping organizations navigate complex regulatory environments and threats that could impact business continuity.

With more than 23 years of experience in Latin America, he specializes in cybersecurity governance and regulatory frameworks. His expertise focuses on translating regulations, such as the Cybersecurity Framework Law, the Cybercrime Law, and personal data protection legislation, into management and resilience strategies aligned with business objectives.

He has led consulting and business continuity projects for organizations across various sectors, in addition to serving on boards of directors and specialized bodies. He served as an Independent Director of Banco Ripley Peru, Director of the Chilean Cybersecurity Alliance on behalf of the Chilean Association of Engineers (Colegio de Ingenieros de Chile A.G.), and advisor to the National Cybersecurity Agency (ANCI).

He is the founder and CEO of Kepler Group, a firm specializing in digital risks with a presence in 26 countries, and President of the Chilean College of Engineers Foundation. He is co-author of the Cybersecurity Roadmap for Chile 2023–2026 and was honored with the Presidential Award (Gold Category). He holds a degree in Industrial Civil Engineering from the Pontifical Catholic University of Chile and is a graduate of the PADE program at ESE Business School.