In a scenario where private higher education in Chile has been constantly questioned and faced with high competition, our goal was to advise Santo Tomás University to enhance its corporate reputation among key audiences, including the public opinion and opinion leaders.
We focused on positioning the institution’s top authorities as experts on education issues. We achieved visibility in various media outlets, ensuring that each of the three Santo Tomás institutions — University, Professional Institute, and Community College — had a prominent presence in relevant media.
Through a comprehensive public relations strategy, we gained prominence in the “Qué Pasa” newsletter of La Tercera and its website with original columns and articles. This is one of the most important nationwide media outlets in Chile. Additionally, we expanded our coverage to regional and niche media, ensuring a strong and continuous presence.
We gave visibility and a unique positioning to each of Santo Tomás University’s programs:
This strategy not only strengthened Santo Tomás Uiversity’s reputation, but also consolidated its position as a benchmark in various fields of knowledge and in private higher education in Chile.
