Compañía Chilena de Fósforos tasked us with creating and implementing a comprehensive strategy to launch its new products made from sustainable forest wood. This was a significant challenge for a company with over 107 years of history, deeply rooted in the land and committed to caring for nature.
We focused all our services on revitalizing the image of this century-old Chilean company. We defined a new brand purpose, followed by a PR, digital, and influencer marketing strategy to launch and position the new products, emphasizing their sustainability.
We secured an interview with the most influential newspaper in Chile, gaining extensive coverage in various media outlets and highlighting our presence at Lollapalooza.
