Vinos de Chile tasked us with leading the promotion and communication of Vendimia Fest 2025, with three clear objectives: increasing visibility, driving early glass sales, and positioning it as a cultural landmark in Santiago. We identified its unique character: an urban harvest festival that brings the spirit of the countryside to the heart of Barrio Italia. However, the event lacked a strong communication concept and needed to connect with a broad and diverse audience.
We designed a strategy based on five key pillars: a strong concept, an inclusive identity, a relatable tone, highly shareable content, and a robust digital presence. Under the creative concept “Vendimia Fest 2025: VINO CON TODOS,” we emphasized its festive, open, and inclusive nature.
We developed and expanded the event’s visual and narrative identity, positioning it as a popular landmark that links the city with the winemaking tradition, creating emotional connections with diverse audiences through a story rich in cultural identity.
We also executed a strategy with influencers and content creators for the lead-up to the event and to support our on-site coverage, amplifying the experience in real time and driving online conversions. This allowed us to connect with audiences both digitally and on the ground, positioning Vendimia Fest 2025 as a unique, approachable, and inclusive urban harvest celebration.
+28% over sales KPI
55,000+ Total Attendees
