Chilean Match Company
Wood that gives life
- Advertising
- Branding
- Communications
- Digital
The challenge
Compañía Chilena de Fósforos entrusted us to present its new products manufactured with wood from sustainable forests. It was a huge challenge to face, as it is one of the companies with the longest tradition, more than 107 years of history, and has always been linked to the land and caring for nature.
Our solution
All our services focus on invigorating the image of a company that has been present in Chilean homes for more than a century. Our proposal started with the definition of a new brand purpose, broader and more global, to continue designing a communication strategy to advertise its latest products and position it as a benchmark in sustainability.
The impact
By changing its brand image, a company with 107 years of history reached a milestone, placing itself as an innovative and high-quality company that develops socially and environmentally sustainable products for Chile and the world, and is effective in fighting pollution around the planet.
