The World Strategic Forum (WSF) was held in Miami on December 10 and 11, 2024. More than 100 international speakers discussed the challenges and opportunities presented by the global "new economy." Since its creation in 2011, this forum has established itself as a key space...
Renewing Commitments: Not only were we the first communications agency in Chile to be “B Corp” certified 10 years ago, but today we’re renewing our certification and we included our office in the United States to this designation. A “new hero” for Chile: For the eighth...
In these more than 10 years of history, at Simplicity we have advised hundreds of clients from different industries, and some of those cases deserve to be revisited. Today, we launch Throwback Thursday at Simplicity, a section where we will travel back in time to review...
The Chile Wine Fest, held in Chile and organized by Wines of Chile, has established itself as one of the top events in the country, gathering the finest players in the local wine industry. This grand event includes tastings for consumers, educates local palates, and...
When I was a kid, Halloween didn't exist in Chile—not in advertising, communications, the food industry, or anywhere else. In fact, I still remember a famous mayor who, amid the skepticism and mockery of the rest of the country, randomly decided that the humble town...
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived...
Launching a brand alongside a celebrity can be a powerful strategy. Many are choosing this route, but to ensure its success and authenticity, it's important to consider key factors that will define its long-term impact. For me, there are three key aspects to keep in mind...
Never liked the idea of writing publicly, especially in the first person. I come from the school of thought where advisors should be invisible. The client is what matters, not us. But Simplicity turns 10, and I felt like breaking the rule. Here are my answers...
