“It’s impossible to separate digital behavior from the human nature. Digital is where we find true connections, conversations, a space where people gather”.
For over ten years Javier has been working on the advertising industry with a clear path: generate ideas which speak on the same language as people and can be adapted to any format. This got him to see the world on a much more inspiring way than usual; data is not just “numbers” but stories that can be retold as relevant messages that may solve real problems.
That curiosity comes from an everlasting love for movies (his first career) and video games (from Duck Hunt to Dark Souls). Thinking on pictures, on how small details can make a huge difference and reshape the experience of people based on content, because great ideas can come from anywhere: a quote on the wall, a comic strip and, most of all, from data and information with which floods the digital world.
This led him to wander around content marketing, digital media, content strategy, brand planning and project management. Always thinking of how to update the way of seeing a world where digital is no longer “the future” but an already settled present.
On agencies like MEC, Wavemaker, McCann and Porta he led accounts and strategic processes on regional level with brands such as Netflix, Tiffany&Co, Bimbo or Mercadolibre. Locally, he has worked with great brands such as Quillayes, AFP ProVida, Volvo, Pfizer, Entel, Bci, Santander, Walmart, Bilz y Pap, Kem or Cachantun, among others.
Today his challenge is aimed towards completing a journey that becomes ever more organic and connecting brands with people on a meaningful way to build solid long-term relationships. To achieve that which is key when we talk about “digital”: The ability of brands to connect with people speaking on their language.